History of the Fiat brand

History of the company's logo, as well as company that reflects all changes in most of the time. Change the color of is specific for the history of Fiat.

Brown.

First automotive company, Fiat's first logo was "over time, the motor carriages. "To mark the time of deployment. Is the logo of 1899 was written in companies such as Caracalla, leather details like. Like brown leather logo is a reflection of the time.

Aoshi will.

Appeared in just two years after their first real logo. Decided to apply the appropriate 1901 Fiat car logo: "appeared a small brass plate name Fiat is enamel Centre". (1) Characteristics remain practically unchanged (A common again 1968 logo to expect) the current date. Some help in the form of the logo is similar in front of the car. Three years later to form changes to the oval.

The color red.

In 1925, got introduced in circular form and Fiat names red and white background. "Was intended to celebrate the motor racing entry to victory outside the Fiat's first competitive monthly payments-style. ?

In 1932 logo converted into rectangular shape formed like a shield, similar to the new model "radiator grill".

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In 1968, the logo featured 4 Blue's "rhombuses" idea was to identify the main elements of the Fiat group.

In 1999, the brand of 100 back to the style of the anniversary logo, seen from the 1920's. Selection version, blue background, chromed logo, characteristics, (more) style monthly payments were again.

The color red.

8 Car---, 2007 Fiat logo was changed again after the award. ?... Keep the new logo,... A typical shield-shaped Fiat car until the 1960s. It is a formal 3-dimensional characteristics suggest dynamism in design Italy advanced technology, individualism, of form and colour, ". (1)

Is the dynamism of the right, red color... Brown, so emotive and dynamic red more reasonable discuss blue contrast? It didn't mean anything in automotive history or color changes was wrong. Both colors dominate blue and Red current website. Eco (economic and environmental) on affect the future logo focuses, perhaps it will be green.

(1)- http://www.fiat.com/cgi-bin/pbrand.dll/FIAT_COM/news/news.jsp?contentOID=1074093165

? 2009, Hans Bool

The history of Fiat - post war years

Benito Mussolini's rule Italy Agnelli, 1945 at the end of the following Fiat's founder and Chairman Giovanni Agnelli, the Fiat Auto company lost control of the dictatorship of links for led's. Finally, family, business control in 1963, when the grandson, Gianni Agnelli oversaw regained.

Gianni Fiat tried to control management and business reorganization sets so much concentration. Cars, trucks, tractor production effectively cancelled one another independent did. Grant the regime more flexible than Fiat's expansion plan, took Italy concerns Autobianchi fellow in 1967. To overtake Germany rival Volkswagen sales company acquisition grant 1968, sales of 250 billion exceeded $.

Was seen to take the lead ahead of the race car production in Detroit American powerhouse rivals Ferrari and Lancia and Fiat to expand next year in Italy.

Fiat Italy airline company Alitalia owner, major toll roads, as well as office equipment, electric equipment companies become diversification continues. Also AvtoVAZ factory manufactured LADA, Fiat 124-based construction assets, Soviet Union had. In other places of Eastern Europe, was a company in Romania, Yugoslavia, Bulgaria gamble.

The key was available the 1979 oil crisis, when fuel prices have rocketed by Fiat, and fuel efficient vehicles to win sales records in the United States. However, they stabilize the price of oil and then fell, lost U.S. market share, and in 1984, had pulled out of the country.

Europeans back in but its rival has been swallowing Italy giant. Shoot in Alfa Romeo 1986 and 1993, Maserati. Allowed to re-enter the United States market in 2002, Fiat name Maserati acquisition, sales, Atlantic crossing to health has been since.

1990 1990, Market changes and General Electric's Chief Paolo fresco ?? length as in 1998, appointed shared values tumbling companys saw. However, faced opposition from the frescoes, company unions. Frescoes of opposition, though, and in 2000 he American company General Motors, GM, Fiat Auto-start joint venture saw a capital gain, Department of a company. However, it ended five years of partnership.

Recently, has been mooted takeover Gm European operation, GM Europe. However, a major part of GM Europe, Opel / Vauxhall, and then by shooting, Magna International.

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