History of the Fiat brand

History of the company's logo, as well as company that reflects all changes in most of the time. Change the color of is specific for the history of Fiat.

Brown.

First automotive company, Fiat's first logo was "over time, the motor carriages. "To mark the time of deployment. Is the logo of 1899 was written in companies such as Caracalla, leather details like. Like brown leather logo is a reflection of the time.

Aoshi will.

Appeared in just two years after their first real logo. Decided to apply the appropriate 1901 Fiat car logo: "appeared a small brass plate name Fiat is enamel Centre". (1) Characteristics remain practically unchanged (A common again 1968 logo to expect) the current date. Some help in the form of the logo is similar in front of the car. Three years later to form changes to the oval.

The color red.

In 1925, got introduced in circular form and Fiat names red and white background. "Was intended to celebrate the motor racing entry to victory outside the Fiat's first competitive monthly payments-style. ?

In 1932 logo converted into rectangular shape formed like a shield, similar to the new model "radiator grill".

Aoshi will.

In 1968, the logo featured 4 Blue's "rhombuses" idea was to identify the main elements of the Fiat group.

In 1999, the brand of 100 back to the style of the anniversary logo, seen from the 1920's. Selection version, blue background, chromed logo, characteristics, (more) style monthly payments were again.

The color red.

8 Car---, 2007 Fiat logo was changed again after the award. ?... Keep the new logo,... A typical shield-shaped Fiat car until the 1960s. It is a formal 3-dimensional characteristics suggest dynamism in design Italy advanced technology, individualism, of form and colour, ". (1)

Is the dynamism of the right, red color... Brown, so emotive and dynamic red more reasonable discuss blue contrast? It didn't mean anything in automotive history or color changes was wrong. Both colors dominate blue and Red current website. Eco (economic and environmental) on affect the future logo focuses, perhaps it will be green.

(1)- http://www.fiat.com/cgi-bin/pbrand.dll/FIAT_COM/news/news.jsp?contentOID=1074093165

? 2009, Hans Bool