Italy who is returning to the United States - 2012 Fiat 500, the Los Angeles Auto Show announced

"New" better than this-Fiat 500 cannot be unavailable until next year 2012 models. I was fortunate enough during the front-row seat, press conference last week, was announced at the Los Angeles Auto show. Two media frenzy during the press conference, probably released in almost all of the events featured.

After some loud music and rotating spotlight on small, red 1957 Fiat 500 drove onto the stage. Got out of the car a very attractive woman. Is part of the automobile car show is always attractive women and shiny. However, this typical female model or product specialist employees that no immediately obvious became. It was a Fiat Laura Soave, Chief Executive of North America.

She has been a few years North American Volkswagen team Soave Fiat recently, controlling United States brand hired. She is Italy Italy first generation Americans of many of her family. Her comments, this is just in my work is not a passion for it and very close, dear to my heart. She was on the big screen, she showed pictures of the little girl standing on the hood of Fiat's Italy.

2012 Fiat 500 the Cinquecento is invoked, and compete directly for a Mini-Cooper and other small vehicles. Very cute and has attracted much attention of the expected price of $ 15, 500 in addition to the. Cinquecento, 6 speed automatic transmissions for North American markets. The standard shift is available in all of Europe. Styling and appearance overall, Fiat heritage remain and Soave is little passion. Her sense of duty of Fiat was revealed in her story. "Protecting my work Fiat brand to keep it consistent throughout the world," she said.

Fiat Cinquecento 500 holds European sports, three trim levels - pop, lounge name. Each of these models was driven onto the stage during press introduction. Exterior and Interior colors 14 of 14, but all need Italy language name. This was the idea of Soave. Distinguishes itself to Italy Ness brand than all the colors we change the name of Italy, she said. For example, a red roso

Exterior style is basically past European models from several years unchanged. Very similar to the Mini-Cooper opened the press conference is considered a "retro" small 1957 models. However, apparently in the eye so no changes are rich. Includes a redesigned body structure which meets regulatory requirements for the United States for conflict. Cabin is a response to a request for the quiet, calm United States customers. Floor, trunk, and musical instruments sound attenuation materials, such as is. Like hydraulic Powertrain mount minimizes engine vibration is a new body and door seals.

Doug Betts Chrysler Group Senior Vice President, is very complex and the Fiat 500. He said, "to start the package to the Fiat 500. We've reviewed like enhanced to match the North American driving conditions and consumer expectations, we also by Fiat's development team to maintain standards of achievement world, fit and finish.

The Fiat 500: 1 is considered a very efficient. With a 4-liter MultiAir engine. New four-wheel disc brakes, revised electronic stability control system, and redesigned torsion beam rear suspension suspension features.

That creates a lot of excitement among the journalists of the Fiat 500, and I'm looking forward to next year's test drive. Fiat has approximately 15 years of the American market, so it takes some adjustments. Fiat is Chrysler group buying to the obvious solution at first, merge the two. Major dealers provide sales of the Chrysler-Fiat 500 has now identified. It relies on early next year.

Alan gel, Lh.D.
Member, Texas Press Association
Member, Texas auto Writers Association
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