In the Chrysler-Fiat Auto industry-to change.

Change and learning often come in pairs, always the same time; may change the learning from the experiences of previous...

Chrysler-Fiat Alliance. It does not involve a cash operation. This is the logic of the "cash is King" in these times. 35% Of Chrysler-Fiat group capital stopped. In return will receive access to technology development of Chrysler Group smaller more efficient cars "are.

It can be profitable both in times of crisis is. Fiat United States, Masserati current market and the potential "return of Fiat, Alfa Romeo. "Additional business targets other than Ferrari return to hope Chrysler market demand and smaller than current supply less gap for consumer car modifications are looking for. Details of how this can work is clearly visible is not. Also, about the synergy 3,5 calculation billion dollars.

When you compare the merger earlier this new image looks promising. First of all is not the merger of the new structure. Perhaps with lessons learned from previous contracts - mergers - Daimler (Daimler still Chrysler's 20% stake is retrieving and what isn't). To select a partner on the merger, budget constraints on both sides is for logical reasons, tough market conditions. But also: lessons learned and new approaches to merge to first of the partnership is flexible, follow these steps remains open. Wait and see strategy system and no expensive integration methodology for previous agreements.

This is nothing changed market configuration. Focus is still developing during the merger of Daimler-Chrysler is "on the survival of the fittest" is your focus can provide small car to build competitive advantage now) therefore, on the other hand it was.

Cultural lessons. Fiat and Chrysler cultures both producers, the entire product catalog in the mutually complementary complementing each other to better match offers; this is in the merger of the earlier had been engaged in both automotive producers as well as type of business was not clear.

One with a different background, business management and cultural issues. So in this case is small car is a method could produce on the Chrysler side, or how is cultural issue learn non-complementary business car Italy that United States can sell.

However, questions, market recovery and Chrysler small cars are also how to build to fit situations to sell Italy cars in the same market, but how to know? Some challenges remain. (, 3. 5 Billion of synergistic effect of) why is a good match for partnerships, moments. That leaves plenty of space for future development on either side. Also current risk culture is what matters most today solve problems fit in. The future of the automotive industry is still far. However, poising the deal light are some of things that are heading.

? 2009, Hans Bool